Coaching The Next Generation

Dare. Be a coach. Innovate.

Coaching. THE Next Generation

Be a coach

Coaching. THE next Generation program is an innovative process through which you train as an ANC Accredited Coaching Specialist. Now fully supported online, it offers you the opportunity to participate with maximum comfort and efficiency, with minimal investment of time, energy and money for the huge value you receive.

You become a Coach in 6 months, through personal and professional development catalyzed by valuable experts. Thus, you can contribute with confidence and professionalism to those who will benefit from your services.

During the training, you get those coaching techniques and tools that help you communicate easily and you can help others get the answers they are looking for, without being an expert in their field.

As Mentors, Coaches and Trainers, we fully share with you the knowledge, experience and tools we use in our career and business.

We teach you our coaching techniques for an ever higher level of specialization in what you are interested in to develop: skills, approaches, results, image, notoriety, your business in coaching. As a result, you can become part of the Coach House. Dare!

Valorile AMA Leadership Academy

Your benefits

AMA Leadership Academy Certificat ANC APIS

ANC certificate

You are accredited as Specialist in the Coahing Activity, according to code COR 242412. You are legally entitled to practise this activity in Romania.
AMA Leadership Academy formare

Access to other occupations

In the same basic group there are the following occupations: personal development counselor, vocational counselor, training specialist and trainer. You have access to all of these.
AMA Leadership Academy rezultate

Clear results

For you and your clients. In your life, in your activity and that of those you interact with. You receive coaching and mentoring. You train and develop constantly.
AMA Leadership Academy comunitate

Community of professional coaches

Status. Recognition. Models. Professional conferences. Continuous learning. International career. Global impact.
AMA Leadership Academy business la alt nivel

Business at the next level

You have a new personal, professional and entrepreneurial plan. And also a team that supports you to achieve all of that. With inspiration and joy.
AMA Leadership Academy contributie

Opportunity to contribute

You can volunteer in any coaching project that brings innovation into education. Together we raise new generations. With love, patience and dedication.
AMA Leadership Academy - programul de formare

The training program

Coaching. THE Next Generation is:

hours of training organized in
hours of individual coaching
hours of individual study

Study and practice modules

1. The coach - from a good man to a good professional

We invite you on an inner journey: rediscover yourself, experience new ways of being and set off with new perspectives on what it might mean for you to be a professional in coaching.
The first steps probe the fundamentals, explore ethics and familiarize you with professional standards in personal and organizational coaching.
As you progress, you make new friends with whom you create learning partnerships. They are the first to help you become who you are now.
Let’s draw together the first outlines of the new coach that inspires you to become.

2. The client and the partnership in coaching

Communication in the coaching relationship gives the other the space in which to feel supported, accepted, safe, encouraged, validated. Your attitude changes everything.
That’s why, in the second module of our program, we create a new context for communication and practice techniques that allow building a coaching relationship based on authenticity, self-esteem, confidence in the client’s ability to overcome challenges and trust in yourself, as a companion in his/her own journey.

3. Coaching process - from goals to results

Practice leads to mastery. And in the 3rd module we expand knowledge we had so far, with new tools, techniques, methods for an efficient, pleasant and memorable coaching process.

4. Contracting in coaching - excellent services

How can you grow: the value of your coaching activity, the results of your clients, and the image of the professional community you belong to?
We build the answers together in module 4, going through topics such as performance evaluation, marketing and sales of coaching services, agreements and business management.

5. Coaching - mission, career, business

Module 5 is dedicated to an innovative Residential. Now you have the opportunity to re-create yourself.
You identify yourself through personal branding, you position yourself through differentiation, you plan your own promotion system.
Together we make sure that your values and message are aligned and that the image reflects you generously. You receive recognition and open a new path to your next level of prosperity.

Training sessions

1. Practice sessions

See, feel, listen. You play, experiment, communicate. The tools are the same for everyone. Your presence is unique.
The way you apply what you have learned is reflected in your results and your clients’ results.
Every workout develops you, every challenge is a new training opportunity. You receive coaching on what you want to improve in your life and personal activity.
You become one of the most important people in someone else’s life. Here is the beginning of self-knowledge and connection with your true value. As reflected in the other’s eyes.

2. Supervising sessions

We listen to you and train you. As you become aware of your evolution, you gain more and more confidence in your style of coaching.
Your team now consists of all participants. All for each and each for all. You receive feedback and feed-forward, you self-analyze and improve.
You receive the appreciation of those to whom you give your time, energy and knowledge. You create a growing vision of the possibilities that await you to fulfill them

3. Mentoring sessions

After applying the coaching tools and methods learned in the program in the individual sessions with the mentors, you receive feedback and feed-forward meant to help you perfect your technique and to assume an improvement plan that suits you.
And in the group sessions, we discuss case studies and real situations from your individual practice. This way you discover how you can avoid difficult situations, how you can overcome professional challenges and how you can become better and better.

Structura sesiuni AMA Leadership Academy

The program calendar is designed in such a way as to: provide a strong structure for personal and professional development, be intense enough to feel connected and in continuous training but also leave enough time for rest, official holidays and individual study. All data for the next program will be agreed with the group of new participants. And you, you can be one of them. Dare!

Do you want to be a coach too?

Are you a graduate of higher education (with any specialization) and want to be a coach?
Coaching is a constantly evolving field and needs as many good, passionate, professional, bold and innovative people as possible.
Are you passionate about personal development and want a new career that will give you the satisfaction of making a contribution to someone else's life?
You can specialize in individual or team coaching, you can gain international recognition and you can join a community of professionals who practice in the private sector, in the corporate environment and in the volunteer area.
Are you a professional in a field where you work directly with people and do you want to help them have a higher performance/results of qualitative and quantitative growth in the projects you carry out? Or, simply, do you want to enjoy yourself more w You can get them all using your skills, techniques and coaching methodshile working with your team?
You can get them all using your skills, techniques and coaching methods.
Are you already a graduate of a training program (s) in the field, do you want to practice coaching in Romania?
Only ANC accreditation gives you this legal right. And you can get it if you are willing to allocate time, energy, soul for a program that you can do thoroughly, with at least 90% attendance and 100% commintment.
Do you want to grow your coaching business?
It would help you with several notions of marketing, business management and promotion or a personal development plan, respectively a communication plan of your business and the support of the professionals you choose to team up with.
Do you specialize in different types of coaching?
Come and experience the approaches, methods and techniques of the Dare! Model, based on Appreciation, Mastery and Harmony.

Your investment

AMA Leadership Academy pret acreditare
Training hours
At the highest level , that you apply in your practice, together with the professionals in the program and the individual coaching clients.
And in order for the training schedule of 180 hours of the course to fit you perfectly, we agree upon it together, at the end of the first module of each generation.

* In order to be able to enter the exam, the minimum attendance is of 90% out of the 180 hours, and the minimum practice is of 60 hours of individual coaching, documented in the coaching log.


* Additional 5% discount for members of partner communities, applicable to all types of payments
* Early Bird discount is valid for payments made up to 3 weeks prior to the start of the course
* Enter the AMALeadershipAcademy Facebook page and watch the AMA Talks: THANK YOU! . With Love, share and the keyword of the session you earn a total discount of 25% of PRP, at the AMA Leadership Academy programs in 2021
* Discount AMA Talks: THANK YOU! does not combine with other discounts. You choose the payment method (full or installments)
* PRP represents the reference price of the program and has a value of 1926 euros
* The displayed prices are final, VAT does not apply


I want to become coach


We are Ana-Maria and Irina. Partners. Coaches. Trainers.
We dare to innovate. We have created this program out of crazy passion. For people and all the good we can do together.

I learn, I unlearn, I re-learn. And I love it! My mission is to make learning accessible to all, to be enjoyable, and to contribute to a world with harmonious relationships, socially responsible communities and lives with a chosen and assumed meaning. As a trainer of specialists in the coaching activity, I hope to bring more rigor, social solidarity and passion in this profession on the Romanian market. The way I learn, see and feel the world, do research or play, influences my training style. Let's explore together the systemic approach, the paradox, the learning of the "normal", the challenge of the "natural", and the joy of growing up together.
I am honored that in 20 years of career I have had the privilege of learning from true masters. Every successful coach, impactful trainer, revealing shaman, successful entrepreneur and inspiring leader has contributed in a unique and valuable way to my perfection as a professional. My mission is to contribute to human transformation with love, compassion and joy. As a Mentor Coach, I accomplish this by sharing the knowledge and experience that brought me to the level of Master in International Accredited Coaching and founder of the wonderful AMA Leadership Academy. I am happy every time we train a new generation of coaches. I can't wait to get started!

You can count on us for: the joy of learning; encouraging you to explore and experience your own style in coaching; respect for addressing honestly and directly what we believe can be improved; freedom to choose. We offer you: access to all the knowledge, tools and techniques we use; real support when going through challenges; listening to your dreams and ideals; partnership for projects that inspire you to develop them together.

Special guests

Experts in complementary fields

We want to train new generations and generations of coaches, who practice their profession with creativity, originality and joy.

We want to see as many happy people as possible, in love with life, living beautifully, role models, with fulfilled dreams and the power to make a difference for the better for a whole world.

Therefore, we invited new specialists to join us, specialist with extensive experience in their fields: branding, communication, marketing, promotion, entrepreneurship and leadership.

All these are important for the development of the specific skills of the coaching professional, who wants to make his passion a successful career or a profitable business.

We truly believe that - better globally - starts with better in each of us. We are here to be partners of specialized learning and practice for those who want to discover how.

Our team

Adriana Frățilă

Practice coordinator

Minodora Savu

Supervising coordinator

Ana-Maria Alexandru

Mentor Coach

What do the coaches say

The coaches we trained and supporters of the program who were our dear guests in sessions where they experienced the role of participant, have chosen to share their favorite revelations and awarness:

I dare to be able to and to be more

Even if many times I feel too tired and I feel it’s impossible for me to make another effort, there is that love, dedication, passion that makes me get on the first plane and fly to the training session, mentoring, practice…Once I get there, the energy, the joy, the inspiration I receive make me DARE to ask more from myself, to give more, to be more than I thought I could be.
/ Operations & People Manager Avira, Pilot Coaching.THE Next Generation

Good job and Respect! With gratitude.

…a truly “bold” module – the way you combined information with the intensity in which you delivered it. You have an excellent dynamic: you completed each other naturally. And the way in which you “pilot” innocently, powerfully, with dedication and curiosity, made me feel like a child that has some cubes in his hand, wants to build the tallest tower with them, not knowing how and if he will succeed, but places piece by piece and makes the best he knows to create a solid structure and enjoys every “floor” that actually stands!
/ Coach ACC-ICF, Coach Zburd – Education through Coaching, Pilot Coaching.THE Next Generation

From along the way: no negativity, just happiness in progress

Ever since the first module I have received the answer to the question “why would someone do coaching?”: two realities that intertwine and support each other for a successful mutual experience.
/ Facilitator proiecte educație non-formală pentru Diamond Kids, Pilot Coaching.THE Next Generation

I strongly support the program

I especially like the exercises and most of all, I like the role play from coach to client and from client to coach. I was fascinated by the question “what would I do better if I were in the other person’s place” – it’s a different perspective from the type of training I’m used to. I like that the program challenges you to find solutions to every situation at a time. Thank you for the experience to the colleagues I have worked with.
/ Wellness Coach, G.E.T. Herbalife international, Supporter of the program

I have discovered an entire universe

Due to the exercise of awareness of the impact of the presence in the reality of another, I have discovered an entire universe behind the connexion between the gazes of two people.
/ Profesor Teach for Romania, Pilot Coaching.THE Next Generation

I have found my confirmation

I have found the confirmation of the fact that I am in the right place due to the way things “happen” in this course. The energy I feel here is different from any other place or group of people I interact with. I totally resonate with your style, Ana. I was overly impressed by your experience in coaching: owning the space, where space means time & mirroring: in the mirror I see you seeing me and I see myself too.
/ Artist the “Radio-Active” Movement, Pilot Coaching.THE Next Generation


The day was very interesting. I liked the calm atmosphere we worked in and the process we were lead through, which included moments of personal reflection. Congratulations! I can’t wait to read the book recommended regarding the coaching models.
/ ChildPact Secretary General & Senior Liaison Manager at World Vision Middle East and Eastern Europe, Pilot Coaching.THE Next Generation

Join us

We love what we do and want to share what we love with the entire world. Starting with you.
What do you want?

I want to be a coach

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